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Did you know that LinkedIn offers its own version of PPC? The system is called LinkedIn PPC (a name that is helpfully easy to remember) and information about the advertisements and the various ways in which to begin utilizing the system can be found at LinkedIn Direct Ads.

The question is whether the LinkedIn PPC system is an online advertising system worth investing in, financially speaking more than anything of course.

The answer is definitely unique to each and every business that is hoping to utilize the powers of online marketing and therefore only through a test period will you be able to decide for yourself whether the answer to this question is “yes” or “no”.

Having said that, planext Studios wants to be helpful at this primary juncture by sharing a little of the information that it has uncovered concerning the subject of LinkedIn PPC through this blog post.

Some of what is covered is also mentioned in the video below which planext Studios hopes is of practical use to anyone interested in the LinkedIn PPC service:

The most important factor to note when thinking about utilizing the LinkedIn PPC system is that you do not have to create keywords in order to run these campaigns.


Because LinkedIn selects which advertisements to impress purely based on the profile information of the LinkedIn internet user who is logged on to the LinkedIn system at the time.

Your advertisements are matched by demographics and profile information to the various LinkedIn professionals that are members of the site. Therefore, keywords are simply irrelevant. These internet users are not going to be typing in search phrases. They are going to be looking at their accounts and managing their online profiles via the site. Whilst they are doing this, LinkedIn will be displaying various PPC advertisements that the internet user, based on their profile, may well be interested in.

It’s that simple!

Are You Using LinkedIn PPC?

On a final note, if there is anyone utilizing the advertising powers of LinkedIn PPC at present, planext Studios would like to invite them to share their experiences of the system here on this blog or by contacting the company directly via its contact form.

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