Facebook is the most popular social networking platform. People of all ages, tastes, and demographics use it, thereby creating a good option for an advertiser to reach a wide audience. Facebook ads draw the attention of users and drive them to the seller’s website.
Facebook ads follow the auction method. Here, advertisers are charged when their ad is clicked, or it shows (impression) or a lead is generated by clicking the ad. It depends on the mode one has selected (clicks, impressions, or acquisition).
Facebook ads run across all devices and platforms. You can reach the people who matters the most to your business, no matter wherever they are.
Facebook has become much more than just stalking people from high school. It is now a huge content marketing and sharing platform. Facebook PPC Ads operate on a pay-per-click basis too, but their targeting options are completely different to search engines.
With Facebook ads you can target people by interest categories and location, so that you can get your product or service in front of a qualified audience of people who might already be interested in your products. Interest targeting on Facebook is extremely versatile, and allows brands and businesses to reach their ideal customer persona using demographic data and fine tuned interest data such as what bands they like and books they have read.
Facebook ad targeting is unrivaled in its versatility. You can target your ads based on user location, age, gender, interest, relationship status, education, and more.
For example, Adidas launched a soccer-related (football, to my non-American readers!) campaign during the 2010 World Cup in South Africa. They used Facebook ads to target users based on their interest in the sport.
Facebook Pay Per Click Advertising
Facebook is a marvelous tool used to keep in contact with one another. It allows us to share our lives with friends and keep up to date with everyone we know with ease. It also is a tremendous marketing tool for businesses. Facebook has grown to be the largest social networking site by far, with over a billion users world-wide, which provides a wonderful advertising medium for business to reach out to clients. Using Facebook PPC advertising, you can attract many high quality targeted leads to your site, vastly increasing your business.
Facebook has changed its targeting methods. They purchased the company ATLAS, and have begun using its tracking techniques to be able to offer more highly targeted ad placement. When Facebook PPC used to just go off of user's listed interests and "Liked" pages to determine ad placement, they now track users across the web, and display ads based on web pages that they have visited, searched terms and more.
Some may say that this is over stepping privacy boundaries, but the fact remains that it allows Facebook Advertising to generate incredibly well targeted leads for your business through their advertising, often at a much lower cost-per-click than Google Adwords.
Facebook advertising campaigns are still set up either to drive traffic to your website or to your company's Facebook page, and we can run either style of campaign for you. When we set up a campaign for a client we can ensure that your campaigns are properly targeted, and that your money is being used in the most efficient manner. The service costs are 18% on top of your daily budget. If you are interested in starting up a Facebook PPC campaign, or if you have any questions regarding it, please feel free to contact us.